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$10K Everyday, VM Takeover
 
About

This rainbow made an absolute splash in Centre.

 

With colourful decals flowing from the backdrop to the floor and in front of the case, customers were drawn into this install. Created to tie in with the Over The Rainbow campaign, this VM showcase not only featured the latest styles, but also tied into the statewide campaign where customers could go into the draw to win $10K everyday.

 

With a campaign as amazing as this, wow factor was a must and we think we achieved just that (if we do say so ourselves).

Project Scope
Custom Design & Build
Graphic Design
Print & Signage
Fashion Stylist x Damian Porcaro
Visual Merchandising
Team Love
"These showcases were so much fun to create. I loved how the stylist, Damian perfectly matched the clothes to the colours of the install. The floor decal ties everything in together to give it that extra touch of colour and excitement for such a big campaign."

Grace, Enque Agency