What better way to create Christmas spirit then with a giant stack of 144 custom-made and individually wrapped gift boxes!? For Westfield Marion’s 12 Days of Giftmas campaign, we needed to create a 360-degree installation, that could be seen from one end of the mall to another, sturdy enough to stack 3.5m high x 5m wide and that could also display a range of luxury retail gifts.
The ultimate visual merchandising puzzle began as we placed box after box and added internal boxes with perspex windows, LED lighting strips, a Christmas tree, and we can’t forget the mini Audi on top! To really top it off, we created custom design signage, entry forms and gift tags to make this project a real Christmas winner.
Can you see it, its an oversized present stack under the tree which is every kids dream!