Our Work / All Projects / Giftmas at Westfield Marion by Westfield Marion
Giftmas
by Westfield Marion
About

What better way to create Christmas spirit then with a giant stack of 144 custom-made and individually wrapped gift boxes!? For Westfield Marion’s 12 Days of Giftmas campaign, we needed to create a 360-degree installation, that could be seen from one end of the mall to another, sturdy enough to stack 3.5m high x 5m wide and that could also display a range of luxury retail gifts.

 

The ultimate visual merchandising puzzle began as we placed box after box and added internal boxes with perspex windows, LED lighting strips, a Christmas tree, and we can’t forget the mini Audi on top! To really top it off, we created custom design signage, entry forms and gift tags to make this project a real Christmas winner.

 

Can you see it, its an oversized present stack under the tree which is every kids dream!

Project Scope
Concept Design & Build
Graphic Design
Print & Signage
Lighting Design
Visual Merchandising
Product Outsourcing
Team love
"This job will always be an absolute favourite, hours of wrapping boxes and creating the perfect stack of presents with hidden magic lit up windows. It was all so worth it when the installation was in and we took a step back to see that Christmas had officially arrived at Marion!"

Nick, Enque Agency