Our Work / All Projects / 12 Days of Giftmas, 21 by Westfield Marion
12 Days of Giftmas, 21
by Westfield Marion
About

When we were tasked with the project to revamp Giftmas from 2020 at Westfield Marion, we knew we needed to think of something even bigger and better then 144 individually wrapped custom gift boxes! ‘Bigger’ struck gold because the installation which remained in-centre for four weeks leading into Christmas, involved three custom-designed and (very) oversized Christmas presents, with 12 lit-up visual merchandise displays of retailer gifting.

 

The giant 360-degree gift boxes were topped with custom acrylic oversized bows (which we are still obsessed with). We turned three giant gift boxes into an engaging activation space, Enque also laid a major floor decal down to spread the campaign message, ‘Bring on the Magic.’

Project Scope
Concept Design & Build
Graphic Design
Print & Signage
Visual Merchandising
Lighting Design
Team Love
"Every step of this install required ample attention to detail. From lining up the window decals, displaying the prizing and lighting each box we had the concentration faces on. Being there to help bring it all together was great and instantly could feel Christmas in the air."

Nick, Enque Agency