When we were tasked with the project to revamp Giftmas from 2020, we knew we needed to think of something even bigger and better then 144 individually wrapped custom gift boxes! ‘Bigger’ struck gold because the installation which remained in-centre for four weeks leading into Christmas, involved three custom-designed and (very) oversized Christmas presents, with 12 lit-up visual merchandise displays of retailer gifting.

The giant 360-degree gift boxes were topped with custom acrylic oversized bows (which we are still obsessed with). We turned three giant gift boxes into an engaging activation space, Enque also laid a major floor decal down to spread the campaign message, ‘Bring on the Magic.’