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A/W Fashion VM
by Westfield
About

Think: winter chic meets forest green

 

Westfield Autumn/Winter campaign for 2023 is all about deep diving into your passions whether it be nature, heavy metal or even the ski season, the new season promises to offer something for everyone. The tagline ‘for your love of nature,’ reminded us that trench coat weather is on its way but also reminded us of how difficult it is to bring nature into a closed fashion showcase when it needs to last until Spring.

 

We opted for a full frame backdrop with a stunning forest graphic, paired with solid timber curved logs to keep the focus on the accessories and mannequins and of course, some luscious artificial goodness to bring it all together.

Project Scope
CONCEPT DESIGN & BUILD
VISUAL MERCHANDISING
FLORISTRY X STUDIO BOTANIC
CUSTOM HIRE
GRAPHIC DESIGN
PRINT & SIGNAGE
FASHION STYLIST X DAMIAN PORCARO
Client Love
"I never want to be out of the woods when it comes to this latest Enque display for Autumn! All the lush foliage and greenery were the perfect backdrop for all my new season styling. The touches of wood gave a quirky and unexpected touch while giving me ample room to showcase more of our fashion and homewares segment. Thank you so much Enque for always making it so easy!"

Damian, Westfield Senior Stylist