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AFW, 22
by Rundle Place
About

When approached to present Rundle Place with an activated space for Adelaide Fashion Festival, Enque wanted to keep within the sleek and stylish feel of the Centre.

 

The space was perfect for our arched photo plinth and backdrop! This multi purpose structure was not only super functional but also looked amazing from every angle.

 

From Rundle Mall, shoppers were serviced with a concierge desk, activated by Enque Agency, shoppers could hear about all AFF deals within Rundle Place. Customers also signed up to be a part of one-on-one styling sessions, in which the desk became a meeting point for these customers. From Grenfell Street, on the back of the service desk, there was the opportunity to flaunt your new style on the photo plinth. Featuring a raised 3D Rundle Place acrylic logo and bright florals that tie in with the AFF colour scheme, customers and style session goers took photos to show off their new looks.

Project Scope
Concept Design & Build
Activation Ambassadors
Floristry x Studio Botanic
Print & Signage
Custom Hire
Event Management
Team Love
"This installation was perfect for Rundle Place and Adelaide Fashion Festival. The colours were so fun and customers loved taking photos on the plinth! It was the perfect structure to engage people walking by whilst also looking amazing."

Leticia, Enque Activation Ambassador