To kick off the Westfield X AFL Gather Round partnership we were asked to come up with a creative concept that would be engaging ✔️ footy educational ✔️ and show case all of the teams across the AFL ✔️
Enque hit the drawing board to finally land on a life size Guess Who game with a twist. Showcasing one team member from every club, it doesn’t matter which colours you wear because there’s 18 of your favourite players to choose from. The zone was fully interactive including the two front goal pillars highlighting the AFL Gather Round schedule, Activity Booklets and even an additional game where you could measure yourself up against your favourite players (we still can’t believe the tallest player is 7ft!)
With some help from our friends in WA, Blu Builders, and our awesome team of Activation Ambassadors, Guess The Player was a hit across the Westfield shopping centres during the entire Gather Round weekend!