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AFW
by RUNDLE MALL
About

We’re still so excited to have been part of 2023 Adelaide Fashion Week,  where our Activation Ambassadors played a vital role in enhancing the shopping experience with the official Gift with Purchase desk in Rundle Mall. Stationed at the front of all the excitement was our bloom cart wrapped with AFW branding and styled with Studio Botanic luxe florals. One of our Activation Ambassadors was stationed at the concierge cart across the weekend. They engaged in conversations with shoppers, discussing the latest trends and all things Adelaide Fashion Week, creating a fun and memorable experience for all over the AFW weekend. We provided bump in and out support with Rundle Street Up Late from the DJ booth, delivery of champagne & street plinths already for the retailer shopping night of the year.

 

In the weeks leading up to the iconic Adelaide weekend our team provided support behind the scenes from packing AFW bags, preparing the GWP tags and prize sorting. The AFW Gift with Purchase desk awarded over thousands of prizes delivering record numbers for 2023, we can’t wait to do it all again next year!

Project Scope
CUSTOM HIRE X CART
ACTIVATION AMBASSADORS
EVENT DESIGN / COORDINATION X RUNDLE MALL
EVENT MANAGEMENT X ON THE DAY
FLORISTRY X STUDIO BOTANIC
PHOTOGRAPHER X MEAGHAN COLES
PHOTOGRAPHER X ANDRE CASTELLUCCI
TEAM LOVE
"Super grateful to be apart of such amazing team that was able to participate in AFW! Loved the energy and looking forward to see what next year holds for AFW”"

Siné, Activation Ambassador