Celebrating the grand opening of FUNLABS at Rundle Place, we introduced our newest activation offering across three massive weekends, the popcorn cart. Every shopper received complimentary popcorn, adding to the excitement of the city’s first-ever entertainment FUNLABS precinct. Our Activation Ambassadors, were dressed in hotel lobby themed uniforms to go with our branded cart all inspired by the Hijinx Hotel.
Through simple yet effective custom signage, branded popcorn boxes and floor decals, we were able to spread the FUNLABS vibe on the ground floor encouraging those to head up to Level 1 to see just what the fuss is all about. The completed job left a lasting impression on city goers during the grand opening festivities, offering a memorable preview of the unique experience.