We love delivering all things Christmas, so we couldn’t wait to start brainstorming how to activate the Santa Squad VR Adventure across the Adelaide Westfield centres. The VR game worked through scanning a QR code that led to a series of digital mini games. To encourage customer engagement, the centres needed some Christmas magic to turn a printed QR code into an interactive Christmas wonderland.
The three activation points included the Frosting Squad, Blizzard Squad and Delivery Squad. The Enque team delivered five zones within all three centres featuring a giant gingerbread and snowman and a custom snow dome – picture perfect!