We love delivering all things Christmas, so we couldn’t wait to start brainstorming how to activate the Santa Squad VR Adventure. The VR game worked through scanning a QR code that led to a series of digital mini games. To encourage customer engagement, the centres needed some Christmas magic to turn a printed QR code into an interactive Christmas wonderland.

The three activation points included the Frosting Squad, Blizzard Squad and Delivery Squad. The Enque team delivered five zones across Adelaide featuring a giant gingerbread, snowman and a custom snow dome – picture perfect!