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Santa's Cap Bash
by Harbour Town
About
Santa’s Beach Cap Bash was an exciting collaboration with Harbour Town, offering a complimentary, walk-in activity for children during the Christmas school holidays and while putting up with Mum while she finishes the Christmas shopping. To capture the essence of an Aussie Christmas, we used key aspects, including concept design and build, product coordination, print and signage, custom hire, and graphic design, to achieve the beachy/Christmassy vibe for kids to get festive and creative.

 

This fun and creative activation led by our amazing activation ambassadors, allowed children to decorate their own caps using POSCA pens and Christmas-themed stencils, providing a unique and memorable experience. Kids could take their finished caps with them as they explore the mall, showcasing their imaginative designs. Before leaving, families were encouraged to capture the moment by taking a photo against a beachy but festive backdrop or under the arch.

Project Scope
CONCEPT DESIGN & BUILD
PRODUCT COORDINATION
PRINT & SIGNAGE
CUSTOM HIRE
GRAPHIC DESIGN
ACTIVATION AMBASSADOR
EVENT MANAGEMENT
PHOTOGRAPHY
CLIENT LOVE
"The Santa’s Beach Cap Bash concept worked so well for Harbour Town Premium Outlets, combining our proximity to the beach with the unique outdoor environment Harbour Town is known for, into a fun Christmas craft workshop for kids. The set up was delivered to a high standard and bump in was executed without a hitch. "

Ellie, Marketing Manager