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Santa's Rundle Mail Express

by Communikate X Rundle Mall

About

Dear Santa… this year we have definitely been nice!

Santa’s Rundle Mail Express at Rundle Mall was a blast. Kids could write a letter to Santa in an attempt to unofficially break the world record of 2144 letters in a 24 hour period! The activation decked out with a postcard theme, invited little shoppers into the space with the bright colours and striking patterns. The pillars featured a record chart with each participant placing a custom sticker on the wall after posting a letter.

The space, so vibrant and full of life, also welcomed 10 news reporter Tiffany Warne for the Adelaide weather report.

Project Scope

CLIENT X Rundle Mall

IDEATION & PR X Communikate

CONCEPT DESIGN

CUSTOM BUILD

GRAPHIC DESIGN

INSTALLATION

ACTIVATION AMBASSADORS

PHOTOGRAPHY X Andre

Team Love

"It was incredible to be a part of this unofficial record attempt, even if we didn't break it! With so much to do in the space, from colouring in, writing a letter, sticking a sticker on the custom record chart to finding five images of Santa, it was definitely an engaging space. And to top it all off the activation had special visits from 10 News and a feature in The Advertiser."

Asha, Enque Agency Graphic Designer

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