Experience the enchantment of a starry night Christmas in 2023, we embraced the opportunity to get innovative. Crafting a versatile, always on custom-built activation by adding some extra magic to the holiday season. Our concept was designed to seamlessly integrate Messages of Hope, Week of Offers, and 12 Days of Giftmas.

The centrepiece of the space featured 12 numbered doors, a dynamic element utilised during both Week of Offers weekend and 12 Days of Giftmas revealing the shoppers prize.

On the flip side of this magical installation, a captivating backdrop emerged to convey Messages of Hope. Shoppers wrote their wishes on stars, contributing to gold mirror arch. This versatile structure also served as a setting for live performances, DJ and doubled as the perfect photo opportunity to capture the magic of the season.