Experience the enchantment of a starry night Christmas at Westfield this year, as we embraced the opportunity to get innovative. Crafting a versatile, always on custom-built activation for Tea Tree Plaza added some extra magic to the holiday season. Our concept was designed to seamlessly integrate Messages of Hope, Westfield Week of Offers, and 12 Days of Giftmas.
The centrepiece of the space featured 12 numbered doors, a dynamic element utilised during both WWOO weekend and 12 Days of Giftmas revealing the shoppers prize.
On the flip side of this magical installation, a captivating backdrop emerged to convey Messages of Hope. Shoppers wrote their wishes on stars, contributing to gold mirror arch. This versatile structure also served as a setting for live performances, DJ and doubled as the perfect photo opportunity to capture the magic of the season.