The Starry Nights Forest was a space designed to bring a magical, interactive Christmas experience to Westfield West Lakes utilising the national brand print for this year. Shoppers had the opportunity to walk through a twinkling Christmas tree forest, look up at the stars and capture their own magical moment.
The brief was to create an always on activation space that could be used throughout the whole Christmas campaign period and we did just that! What’s more magical than a Christmas forest? Ice cream! 12 Days of Giftmas! Christmas in summer always has to have ice cream; therefore, we created “Christmas Scoops” as part of the Black Friday weekend. Our activation ambassador manned our Christmas Scoops ice-cream cart, handing out sugary treats giving them an extra boost to continue securing their Back Friday bargains. Then came 12 Days of Giftmas, from 1 – 12 December our prize desk housed a different prize every day! The Starry Night Forest is truly magical!