After the success of the 2021 campaign, Enque worked with the three Adelaide Westfield centres to pull together a concept for an ‘over the rainbow’ moment, and as soon as we saw the word rainbow in the brief, we knew we were in for a load of fun! Each centre had different designs including a multi-purpose rainbow platform and giveaway desk, and our personal favourite, a giant cloud shaped chair.
The campaign ran over four weeks and every Thursday to Sunday was activated to entice customers to enter the daily draw. The team went above and beyond to ensure every space was extraordinary and practical for centre teams to use the space for their ongoing activities across the campaign. No detail was missed as we explored lighting, large multi-purpose builds and seeing our A-team of Activation Ambassadors build hype in centre.