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Black Friday
by Myer Centre Adelaide

Together with Enque Agency, the Myer Centre wanted to give back to those choosing to shop within the centre during the Black Friday sales, and what better way to do so than with a Spend and Win. Customers couldn’t miss the bespoke built Giftorium that was back from Adelaide Fashion week, with inbuilt shelving and contrasting nooks displaying bold florals. We love the extra details on this build that made it stand out amongst the rest. With a line almost outside the doors, the Giftorium was a huge success with prizing allocation exhausted before the end of each day.


The sleek black and white with touches of silver, the Giftorium was designed, built, installed and activated by the team, and we loved every minute of it!



Project Scope
Concept Design & Build
Graphic Design
Activation Ambassadors
Floristry x Studio Botanic
Custom Hire
Print & Signage
Lighting design
Product outsourcing
"The Giftorium was perfect for the Black Friday sales. Enque nailed the brief, delivering a premium look and feel for the centre. The staff went above and beyond to ensure the activation ran smoothly for our spend and win and it was a hit in store!"

Caiti, Myer Centre Adelaide