For AFF 22, Rundle Mall was an abundance of music, colour and of course style.
Enque Agency was excited to be a part of Myer Centre’s Adelaide Fashion Festival, delivering concept, deign, build and activation ambassadors. Utilising the bright hero colours of the festival, Enque created a custom Giftorium. Including prize shelving, blooming bright florals and gift desk this space was created to inform and deliver prizing to participating shoppers whilst also being a stand out install to encourage mall travellers to stop and shop.
Enque Activation Ambassadors activated the space across the festival, informing shoppers on how they can spend and win in the Myer Centre. This was a great way to entice shoppers to spend in store and to create a fun atmosphere during the festivities!